Apple Loop: iPhone 7 Launch Confirmed, Killing iPhone Features, Apple's Amazing iPhone Cancelled

Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes confirmation of Tim Cook’s iPhone 7 launch event, Apple cancelling its iPhone 7 Pro, the hoped for features of the iPhone 7, Apple’s secret upgrade weapon, details on the iPad upgrades, some thoughts on iOS 9.3.5, how Apple is removing the headphone jack, Apple’s response to its Irish tax bill, Frank Ocean’s iTunes success, and using the iPad as a pre-op sedative.

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days

September 7th Is The Day

When is Apple Launching the iPhone 7? Strictly speaking we still don’t know, but Apple has invited a hand-picked list of the world’s press to an event next week on September 7th. We can’t be sure, but it’s a racing certainty that the iPhone 7 and the iPhone 7 Plus are going to be on show on Wednesday. Maybe the Apple Watch 2 will join them?

Tim Cook’s job this September will be to sell the iPhone 7 as something that is new and exciting, while hoping that the world’s press will not focus on the fact that much of the iPhone 7 technology is already present in other handsets – Huawei debuted a dual-lens cameras earlier this year, and changes such as an increase in base storage, a larger camera lens and improved antenna placement are little more than iterative updates.
Expect this launch to be littered with iterative updates ‘that only Apple can deliver‘.

The press get to go to The Bill Graham Civic Auditorium in San Francisco, everyone else can stay here on Gendays for all the news and views of the event.